Doughnuts pair well with punk music.
You may have heard of Voodoo Doughnut, the offbeat bakery that began in Portland and has since expanded to 17 locations in 6 states. But did you know they also have a recording company? Voodoo Doughnut Recordings is a well kept secret but this rebrand seeks to cross promote these companies. This strategy incorporates a redesign of the logo to create a consistent identity between the two sides of this company.
A feast for all your senses!
Stickers on doughnut bags and boxes will have a QR code leading customers to the Voodoo Doughnut Records website. Additionally, a special few doughnut boxes will contain a "Golden Ticket" which will offer exclusive access to music drops and upcoming shows.
We know your deepest desires, and we're here to satisfy them...
The founders of Voodoo Doughnut have a longstanding connection to the Portland punk music scene and even boast original relic recordings from the 90's, calling their recordings Tales From The Grease Trap. Their passion for music and doughnuts led them to create "The world's leading doughnut based recording company." The overlap in audience makes more sense than you might think, given the late night nature of concerts and doughnut cravings.
