Logo & Packaging Design: Bella Martin
Doughnuts Pair Well With Punk Music
You may have heard of Voodoo Doughnut, the off-beat bakery that began in Portland and has since expanded to 17 locations in 6 states. But did you know they also have a recording company?
The founders of Voodoo Doughnut have a longstanding connection to the Portland punk music scene and even boast original relic recordings from the 90's called Tales From The Grease Trap. Their passion for music and doughnuts led them to create "The world's leading doughnut based recording company."
Voodoo Doughnut Recordings is a well kept secret but this rebrand seeks to cross-promote these companies. This strategy incorporates a redesign of the logo to create a consistent identity between the two sides of this company.
Packaging Design
Packaging will have a QR code sticker leading customers to the Voodoo Doughnut Records website. Additionally, a few special boxes will contain a "Golden Ticket" which will offer exclusive access to music drops and upcoming shows.
