Art Direction, Design, and Illustrations: Bella Martin
Copywriting: Jeff Martin and Bella Martin
Find Your Cozy Place.
Cozy Place in the Aspens is an Airbnb Superhost located in Teton Valley Idaho with over 150 five-star reviews. This rebrand separates Cozy Place from the other 350 Airbnbs in the area (and in Jackson Hole, WY) by creating a unique look and feeling that reflect the cabin's serene mountain setting. This strategy is used across social and promotional marketing and incorporated into a small merchandise line to provide guests with souvenirs from their stays.
Logo Development
Print Design
Most Airbnbs offer a basic "visitors guide" in the form of a plastic folder filled with printouts of local restaurants and activities. At Cozy Place, we wanted to provide guests with a much more engaging experience that they could take with them after their stay. I designed a 16-page mini zine filled with relevant visitor information and eye-catching snapshots of Teton Valley. I used Newspaper Club to print these zines and guests are encouraged to take them home as a memento from their trip.
Design with a Cause
In addition to the visitors guide mini-zine, I illustrated 3 original posters which were printed and hung in the Cozy Place cabin. These prints are available for purchase and all proceeds are donated to HAPI Trails Horse Adoption, a volunteer based, non-profit organization that has been rescuing and rehoming horses in Teton Valley since 2009.
Guests at Cozy Place are recommended to check out HAPI Trails and to support their cause by donating, purchasing prints, or volunteering with the horses during their stay.
Social Marketing
Merchandise
